What Do Customers Want? The Colors On Parade Service Model Delivers

Understanding what customers want is the key to providing the best customer service. According to an article in the Harvard Business Journal, “The Four Things a Service Business Must Get Right,” service business would “do better to focus on the experiences customers want to have.” At Colors On Parade, we have found that in our business model spanning over 30 years of customer service, customers desire convenience, technical expertise of the technicians, eco-friendly service offerings, and great pricing. Here’s how we do it:

Convenience

Colors On Parade customers value the convenience we provide. Our service can complete most work in a single day, instead of the days or weeks it would take for a body shop. We also have mobile service and meet the customer where they need us, whether at their home or work. We make repairing scratches and dents easy and convenient for our customers.

Technical Expertise

Our technicians get extensive training and hands-on experience working with our processes and products to ensure the customer gets the best possible results. Our technicians also have the required experience and training in all of the latest safety regulations and policies. Customers can trust that they are getting the latest technology and techniques when they trust Colors On Parade.

Eco-Friendly Service Offerings

We provide the most eco-friendly service offerings in the business with our EcoSmart System. Our commitment is to provide the highest quality auto repairs with the smallest amount of environmental impact. We use the most advanced technology to meet the environmental needs of communities across the United States.

Great Pricing

Our repairs are cost-effective. No need to go through insurance when the repairs are affordable. We repair scratches, dents, dings and more for great prices every time. Even better, we aren’t required to report your repairs to Carfax the way a traditional body shop would be. So we also save you money on your car’s resale value when you trade or sell.

Colors On Parade has been consistently ranked by Entreprenuer as one of the nation’s top franchise systems. Our ability to stay on the cutting edge of what customers want has helped us continue to build upon our success for over 30 years. Have questions? We’re here to help!

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