Dealerships earn an average of 50% of their gross profit from the service drive. Colors On Parade Boosts Your Service Drive Profitability by providing clients with another service alternative – same-day scratch and dent repair by skilled experts right through the service drive. With a partner like Colors On Parade, dealerships can now repair scratches, dents and dings on previously owned vehicles and have them on the lot in a timely manner. This is important because used cars account for about 25% of a dealership’s total gross profit. Here’s how you can benefit from having a Colors On Parade technician on hand at your dealership.

1. Consumers receive same-day scratch and dent repair. Our specialists will execute the repairs on-site to enable consumers to get these minor repairs resolved promptly rather than waiting a week or more for auto body shop services. It also contributes to the number of touch points you have with clients, increasing their loyalty.

2. Get previously owned cars on the lot quicker with same-day scratch and dent repair. Our mobile dent and scratch repair experts at Colors on Parade can quickly and affordably repair minor damage to incoming vehicles. These repairs don’t have to be reported to Carfax, which helps maintain the vehicle’s resale value.

3. You can also provide one of our other Colors On Parade services through your service drive – headlight restoration. Headlight restoration restores headlights to their brand new, clean and clear appearance, removing cloudiness and yellowing. It increases the number of service touch points for clients and adds another incentive for them to come into the dealership.

Customers will return to your service department if you provide the services they need for the duration of their vehicle’s life. Customers that come back to your service department not only increase both your service and retail bottom lines, but they also contribute to your company’s overall profitability. Customers who have come to your service department for their maintenance and repair needs are 2.5 times more likely to buy their next vehicle with you. Colors On Parade helps your service department make money while also allowing you to profit from retail sales by helping create loyal customers.